PENGAWASAN KINERJA PEGAWAI PADA KANTOR SEKRETARIAT DEWAN PERWAKILAN RAKYAT DAERAH (DPRD) KABUPATEN SIAK

Abstract

This research was conducted on Coffee Pot consumers in Panam, Tampan District. The purpose of this research is to analyze the influence of store atmosphere, location and price perception on purchasing decisions for coffee pots in Panam, Tampan District. Data collection techniques use questionnaires. The type used in this research is a quantitative type regarding the influence between variables. Research data was analyzed using SPSS version 25. The population in this study was 100 coffee pot consumers in Panam, Tampan District, using a purposive sampling method. Based on the results of this research, it shows that Store Atmosphere, Location and Price Perception influence Purchasing Decisions both partially and simultaneously. The results of the Coefficient of Determination (R2) show that the magnitude of the influence of the two independent variables together on the dependent variable is 54.8%, while the remaining 45.2% is another variable that was not examined in this research